That statement was hasty.
They just announced 2 pets for the Blizzard store: Pandaren and Lil KT.
They're cheaper than TCG pets -- $10 each -- and unlike TCG pets, they act like collector's edition pets where they're given to all characters you have or ever will have. I paid $25 just for the BC:CE game code on ebay, so I'd say Blizz is making their pets cheaper than you'd get from resale. I also applaud the fact that they're not doing the "points" crap where you convert money into points and use points to buy things. They're very upfront about how much the pets cost, and while some players may have issues with the price or the ethics of selling pets, Blizz could be a lot more underhanded about the whole thing.
Also in defense of Blizz, note that half the purchase price of a Pandaren Monk will go to the Make-A-Wish Foundation until the end of this year. They could have put this on KT, but they put it on the more popular pet.
There will still be complaints, but I think the price is reasonable for what you get, as long as they don't upload an overwhelming number and thus overextend the hardcore collectors. Otherwise, it really will be nice for people who just want to pick and choose their favorites. I tend to ask for things like this on my birthday and Christmas, and I'll be happy to see what else they come up with in the future.
As for those of you worried Blizz is going to start selling gear and weapons in their massive corporate greed, the FAQ gives a clear answer:
Does this mean you'll be introducing more services like this in the future? Will you be introducing the ability to buy epic weapons/etc. in the future, for example?In less controversial news, MMO-Champion has a photo of the Perky Pug, and it's SO CUTE!!! It's totally a little so-ugly-it's-adorable pug dog.
As with the pets, mounts, and other items players can obtain through Loot cards from the World of Warcraft Trading Card Game, Pet Store pets are purely cosmetic and just for fun. Like other paid services we offer, such as Paid Name Changes, Race Changes, and Character Re-Customizations, the Pet Store service is entirely optional and intended to provide players another means to enjoy World of Warcraft in a way that isn't detrimental to the game and that doesn't detract from the gameplay experience for players who choose not to use the service.